Using twitter as a marketing tool.
There is much discussion and debate about social media these days, and no wonder as there are so many varying opinions and so many different uses. That said, since I have become a newly christened twittaholic I have seen things that, for me at least, seem to be big dos, and don’ts.
- You have yourself a blog, much like this one, but…er, cooler. You want the world to know it, see it, love it.
- You’re an aspiring or published author/writer and you wish to sell your books.
- You’re a crafter and you wish to sell your wares.
DO: Fight your urge too immediately open up a twitter account and tweet the very first thing that pops into your head. Okay, okay so I may have done that *cough cough* and odds are you will to. It’s very exciting stuff!
Really put some thought into the true purpose of having a twitter account, makes sense right? After all, if you’re opening it you must have a purpose. Mine was purely social at the start. I began by following friends, then expanded from there. Find people you like, have things in common with, whose tweets you just simply enjoy. Follow, follow, and then follow some more. If you’re lucky they’ll follow you back, if you’re really lucky some of their followers will opt to follow you back too. THEN hit them with your blog/wares/etc. Once you have some solid relationships the world wide door is open.
Be nice! I know, it sounds silly but we all need to remind ourselves of this overlooked fact once in awhile. It’s very easy to get online and forget that you’re projecting both yourself as a person as well as your brand/image. Easier still sometimes to forget about the fact that twitter, minus all the damn spambots, consists of real people and not merely words on a screen. So be supportive, be kind, be nice. In this day and age, it’ll attract you a lot of attention.
Come up with catchy funny taglines. They shows off your creativity and they do work.
It’s a big big world online and while you might be heading for bed, those across the pond are just waking up, so be sure to tweet your blog/product twice a day at opposite ends to ensure you’re hitting late crown and a morning crowd. NOTE: Used on an every other day basis this is solid advice. If you promote the same thing in the same way all the time, people won’t even register it.
DON’T: Abuse your followers. Meaning don’t bombard them and don’t take them for granted. They are the ones who’ll favourite your tweets and RT them, so never think of your followers as just numbers. Interact with them, follow them, RT them too. I’ve truly come to find that for the most part, when I go into twitter thinking “what can I do to help someone else out today?” that’s when everything clicks. It’s very much a two way street so if you support and promote others, they in turn will do the same for you.
Don’t create mutliple accounts thinking we won’t figure it out. And yes, people do it. I know one person who has three accounts and tweets all the same things/links etc. Very nice person, lovely writer…but seriously? UNFOLLOW.
NEVER EVER EVER EVER EVER EVER DO THIS: When someone decides to follow you, NEVER EVER TWEET THEM BACK A LINK OR DM THEM A LINK TO YOUR SITE. Just say thanks and move on. We’re on twitter, we’re not idiots, if we decided to follow you it’s safe to assume we know who you are, and what you do. Or at the very least, we can click on your damn profile link IF WE FEEL LIKE IT. I’m sure everyone here can attest to the fact that IF you do this it’s an automatic UNFOLLOW.
This is my own basic take on things and I’m sure there’s LOTS more that I’m missing.
I have to say that for me, personally, twitter has been a very positive experience. I’ve met some truly gifted, talented and caring people.